OneBuckResume > Resume > Tips
2 Must Know Resume Writing Secrets & Answers
Resume Writers often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this… what type of buyer are you targeting?
There are basically 2 kinds of buyers.
1. The Impulsive Buyer
This is the kind of guy with "places to go and people to see" and not a whole lot of time to do it in. Typically, he'll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision.
2. The Analytical Buyer
This group of buyers believes that the proof is in the details. They'll read everything… including the fine print.
It stands to reason that successful copy will address the needs of both employers… regardless of length. Let's look at what you need to do to reach both buyers.
How to reach….
The Impulsive Employer
1. Use attention getting headlines and resume sub headlines.
2. Capitalize of graphics that enhance your resume message…
Varying fonts and font sizes
Use Bold Headlines in Your Resume
Highlight with shaded areas of your resume or bullets
The Analytic Buyer
1. Use the headlines, sub headlines, and graphics for the impulsive buyer as guides. Add the detailed information the analytic buyer needs under the proper heading, and you've got a winning marketing piece that is guaranteed to be successful
Inside knowledge of how your potential employers react is the key to getting their attention from your resume writing how-to section… and extra income. The fact that the needs of the impulsive buyer and the analytical buyer overlaps is a bonus for you, the resume writer!