Free Media Director Resume Example

Cynthia Roberts
412 Sesame Drive
El Paso, TX 75149
(214) 555 - 6611
rcynth220@yahoo.com

Objective:
To obtain a leadership position in Marketing/ Media that will utilize my strong analytical, negotiation and creative- thinking
skills.


Experience:
Director of Marketing/Media (Contract)
- Design, implement, and facilitate annual Social Media marketing plans. Support and facilitate, development and implement
marketing plans for music groups, film studios, brands, talent
- Establish consumer programs and initiatives that extend the consumer reach, consumer relevancy, and profitability of brand
- Oversee all forms of media, marketing and PR teams prior to and during each brand campaigns
- Researched, reviewed and developed annual media plans and placed media buys for General Market, AA and Hispanic audiences
- Negotiated and placed digital media for CPC and CPM campaigns for brand client

Globalhue-Southfield, MI Aug 09-March 10
Senior Media Buyer- 2010 Census Campaign (Contract)
- Recognized objectives/direction & trends of agency and followed up with knowledgeable buying decision
- Researched and contributed to strategic plans to utilize Emerging Technology for National and local planning
- Negotiated with National/Local television and radio/digital media outlets on behalf of 2010 US Census client
- Presented National/Local buys with recognizable value added programs to U. S Census client for final approval
- Planned, Negotiated and Facilitated National talent deals and Celebrity Social media campaign/tours throughout US
- Purchased and assist with management of over 22 million dollars worth of advertising for target audience
- Attended all U. S Government meetings providing explanation of buys and introduction of programs to secure mail-back
- Handled on site production of all national event entertainment programs and incentives

American Laser Centers - Farmington Hills, MI June 06- June 08
Marketing Director/Media Director
- Developed strategic Digital Marketing ie. Social Media, Print, Broadcasting and Outdoor media buying plans for National campaign
- Managed and monitored national/regional annual advertising budget of 22 million dollars
- Negotiated, Placed and managed all National/Local media buys with large AA and Hispanic target audience
- Managed campaign optimization and lead tracking with online banner ads, landing pages, mobile, text, e-blast
- Oversee online development and execution by tracking URL, CRM and lead response
- Interpreted consumer research/trends and ROI reports and translated into immediate strategic plans to reach monthly goals
- Planned, Negotiated and Facilitated National talent deals for DRTV production and scheduling

Starcom Mediavest Group -General Motors Planworks - Detroit, MI Jan 04-Jan 05
National Media Planner-Onstar
- Worked with national planning agency team to create media plans that involved all aspects of media: Online, Broadcast. Print,
Radio, Outdoor, Emerging Technologies
- Gathered and analyzed various amounts of media data for client and their competitors to determine their
advertising and media needs
- Analyzed the online media alternatives and made recommendations to best allocate advertising budget of 30
million dollars
- Maintained communication/integration with multiple agency partners (creative, account, web,
Promotions, media buying, research) to ensure ultimate success of General Motors advertising
- Interacted/communicated frequently with General Motors clients (meetings, written, Power Point Presentations)


Education:
University of Phoenix- Livonia, Michigan
Masters of Business (MBA) -May 2012

Ferris State University - Big Rapids, Michigan
Bachelor of Science in Integrated Studies
Specialization in Communication/Public Administration


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