OneBuckResume > Resume > Tips
Using an Online Resume Creator
You need a special resume creator page that has a "slippery slope" resume creator letter.
Remember that game Chutes & Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. That's how your resume creator letter should be - a "slippery slope" that pulls in the reader because it's so compelling and interesting.
Here's a basic outline of the 13 elements you want to include. To see an example of them all in action, visit MY own resume creator page at www.BoostBizOnline.com.
1. Limit your navigation.
The visitor should not be distracted by links that take her to your bio, other products, etc. The idea is to keep her on the free resume samples, reading your copy and leading her to order. So on this page, only have navigation that relates to the product (e.g. FAQs, Order now).
2. Give a powerful headline.
Your headline can make or break your resume creator. If it's not compelling, your visitor will click away. Here's an easy headline formula: "How to _________ So You Can ____________." Make sure the 2nd part gives a big benefit, for example, "double your business" or "gain peace of mind."
3. Discuss the problem the prospect has, or incorporate your own story.
Marketers call this "pushing the 'ouch' button." First discuss the problem or pain that the reader has, and then lead in to how your product will solve it. Or share your own failure-to-success story that the reader can empathize with.
4. Tell us who you are.
If I'm going to buy your stuff, I'd like to know why you're qualified to write about this topic. Give me the feeling that you've learned a lot about this topic and want to share it with me.
Even add a picture of yourself and an audio greeting, like I did. These help the reader instantly feel like she knows you better, increasing the "trust factor." And people buy from those they feel they know, like, and trust!
5. Use bullets like mini headlines.
Lay out everything I'll get from your resume. Don't just list your table of contents verbatim! Turn each point into an exciting secret. For example, suppose your e-book features 5 tips on how to save money on groceries. That bullet could read, "Revealed: 5 ways you can save hundreds of dollars on your monthly grocery bill."
6. List plenty of testimonials.
Show your prospects they won't be the first to buy. It's more effective to weave-in resume testimonials throughout your resume creator letter than to have a separate section for them. Give each person's full name and Web address, and for extra power, post their photo and an audio testimonial as well.
7. Tell us why your product is such a great value.
How does the price of your product compare if I hired you for a resume one-on-one? For example, your resume is a great value at $49 if an hour consultation with you would run me $250.
8. Throw in a few great resume bonuses.
Offer special bonuses (preferably created by you) that are so good you could sell them alone if you wanted to build a resume. It could be a list of resources, a collection of resumes, extra tips on a certain job resume, or a free consultation.
9. Give an unconditional guarantee.
This puts your prospect at ease, giving her no reason to NOT buy. A few turkeys will take advantage of your generosity, but the amount of resume creator you GAIN from this strategy dramatically outweighs the risk.
10. Request immediate action by having a limited time offer for a resume. Some resume creator pages use trick scripts to make it seem like the offer always ends on that day at midnight, but I find these insulting. If you really will be raising your price soon (and you always should be), list the exact date and stick to it. Otherwise just say it's an introductory, limited-time offer.
11. Make it ABSURDLY CLEAR what to do next with your resume writing how-to section.
Nothing bothers me more than when I'm at a Web site, I have my credit card ready, and I can't find the order link! Make your order process idiot-proof.
12. Make one last plea.
In your P.S., right after your signature, emphasize that I should act now. For example, "Don't miss out on this great 0pportunity. Remember, you can buy n0w and change your mind at anytime."
13. Don't forget your contact information!